知識內容產業的成長策略-以商業周刊媒體集團為例

碩士 === 國立政治大學 === 科技管理研究所 === 91 === Executive Summary Business Weekly (Taiwan) has been rapidly growing since 1992. Starting from a financial weekly magazine, Business Weekly creates a Taiwan media miracle and grows to an integrated media group consisting of 11 business units, e.g. magazine, boo...

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Bibliographic Details
Main Author: 俞國定
Other Authors: Feng-Shang Wu
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/46207379050706813150