A study of the crisis management strategy on corporate internet rumors:consumer behvior and corporate strategy perspectives
碩士 === 國立政治大學 === 廣告學系 === 91 === Abstract The aim of this thesis is to provide the suggestions of “ three-stages crisis management” for companies. To achieve this purpose, with the online questionnaire, this study surveyed consumers’ attitudes and behaviors toward Internet rumors, and th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15568944716875169102 |