The Long Term Impact of Marketing Inputs on Brand Equity
碩士 === 國立政治大學 === 企業管理學系 === 91 === The study investigates the long-term impact of marketing inputs on brand equity. The purposes of the study include long-term and short-term effects of advertising on consumer attitude and behavior, and the effect of other marketing activities on brand reflection....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57294730784065971693 |