The study of BenQ’s transformation strategy － the resource-based view
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 91 === The research based on the resource-based view of the firm to discuss the firm’s transformational strategy which is a subsidiary of conglomerates. The research problem is based on the branding process of the case firm from the original equipment manufacturing t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/92342517314074482314 |