Using Data mining Techniques to Market Segment and Cross-selling in Retailing

碩士 === 銘傳大學 === 管理科學研究所 === 91 === With computer information system developing and storage facilities costing down, collecting customer data becomes easy. Enterprise knows how to making good use of information well becomes popular topics .It is easy to getting customer’s data with them. C...

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Bibliographic Details
Main Authors: Yuan Yao, Chou, 周裕原
Other Authors: 翁振益
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/78133228361114738236