The Influences of Consumer Product Knowledge Affects the Preference of Systematic Products

碩士 === 銘傳大學 === 管理科學研究所 === 91 === In the past, the researches of systematic products mostly stress on the relationship of competition and collaborative between companies. However, there were short of the combination researches of the systematic products’ attributes and the behavior of consumers. Th...

Full description

Bibliographic Details
Main Authors: Wen-Ling Chung, 鍾雯玲
Other Authors: Shu-u Yeh
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/95775239231694506748