A Study of Promotion Program Selection for Online Game

碩士 === 銘傳大學 === 傳播管理研究所 === 91 === As the rapid growth of broadband internet and Internet Cafe, the Online Game industry was born and avalanched the entire business world. Although the Online Game companies spend a lot of money on the promotion, there are still short of an effective instrument to me...

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Bibliographic Details
Main Authors: Hung-Cheng Cheng, 鄭宏誠
Other Authors: Yaw-Chu Chen
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/51730593945620543774