Personalized Internet Marketing on Advertising Content and Click Preference— Take Taipei, Taichung, and Kschuang for example
碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 91 === The invention of the Internet created another distribution channel in the market. The advantages of the Internet marketing could increase brand awareness, deliver product information, maintain brand image as well as stimulate purchase. Hence, it became a prev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43115442636305225768 |