According Experience Economy Model to estimate the audience of internet media ~An empirical study of internet museum and online game
碩士 === 華梵大學 === 資訊管理學系碩士班 === 91 === The model of economy experience that Pine & Gilmore proposed is a new method to study on customer’s behavior. And Experience economy is also a theory to give alternative value to products and is becoming more interesting on internet marketing. We adopt this...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/05887109446029561114 |
| Summary: | 碩士 === 華梵大學 === 資訊管理學系碩士班 === 91 === The model of economy experience that Pine & Gilmore proposed is a new method to study on customer’s behavior. And Experience economy is also a theory to give alternative value to products and is becoming more interesting on internet marketing. We adopt this experience theory to evaluate the relationship between customer’s experience and satisfaction of internet museum and on-line game.
According to our research, We find “Passive Participation experience” is the most important factor in online game. And the key factor for internet museum’s visitor is Esthetic and Entertainment. Therefore, to improve the customer’s satisfaction, the internet media designer should more attention on “passive entertainment” factor in experience economy mo
|
|---|