According Experience Economy Model to estimate the audience of internet media ~An empirical study of internet museum and online game
碩士 === 華梵大學 === 資訊管理學系碩士班 === 91 === The model of economy experience that Pine & Gilmore proposed is a new method to study on customer’s behavior. And Experience economy is also a theory to give alternative value to products and is becoming more interesting on internet marketing. We adopt this...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05887109446029561114 |