The Influence of Brand Equity on the Depth and Frequency of Discount under Various Degree of Product Involvement―A Study of Apparel Brand
碩士 === 輔仁大學 === 織品服裝學系 === 91 === Research and development, together with a maximum market share are two of the most important factors for manufacturers to maximize revenue. The key to increase market share depends on the establishment of a strong brand and sound marketing strategies. Successful bra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57241638826113546691 |