A Study on the Effect of the Price Promotion、Brand Awareness、Quality Awareness and Consumer Purchase Intension-Using Fashion Retailing Brand as an Example
碩士 === 輔仁大學 === 織品服裝學系 === 91 === Due to Taiwan’s retail market share is full and limited, the market is changing to a different situation. According to Baudrillard’s（1997） study finding that when the symbolic value of product is more important than the essence value of product. Consumer will lookin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75644517790917627555 |