The Effects of Promotion on Customer Loyalty in Credit Card Industry — the Perspective of Relationship Marketing
碩士 === 輔仁大學 === 管理學研究所 === 91 === In recent years, the perspective of relationship marketing is embedded in every industry. No matter manufacturing or service industry, they all focus on keeping long-range relationship with customers. But what is the right way to keep the customers’ loyalties? Most...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49312643958564424027 |