The Influence of Discussion Content in Virtual Communities to the Customer''''s Attitude and Purchase Intension - The Interfering Effect of the Product''''s Innovativeness
碩士 === 輔仁大學 === 管理學研究所 === 91 === Virtual communities which have plentiful and precious information content entirely influence the consumer behavior, including information searching, attitude establishing, and the purchase intension. To the consumer, the most important thing in the forum of virtual...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55968248002411958142 |