The Influence of Multiple Store Atmosphere on Consumer Patronage Intention
碩士 === 輔仁大學 === 管理學研究所 === 91 === Form the past relative research of physical store atmosphere on consumer behavior, we could see the direct evidence of retailers’ atmosphere on consumer-purchase decision process. Our research is try to integrate all scholars’ findings which focus on this topic, and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21188898022770029626 |