A Study for Intergrating Direct Mail into a Web-based Decision Support System for Marketing Mix
碩士 === 輔仁大學 === 資訊管理學系 === 91 === A Study for Integrating Direct Mail into a Web-based Decision Support System for Marketing Mix Abstract This study presents a web-based decision support system (WDSS) for integrating direct-mail decisions into marketing mix policy. B...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28613139179027381926 |