The Impact of Customer Profile and Customer Participation on Customer Relatioship Management Performance
碩士 === 輔仁大學 === 資訊管理學系 === 91 === The market has rapidly changed and so has the customer’s needs as well. After realizing the major source of the value is created from customers, the companies are now focusing on maintaining long term customer relationships. To reach this goal, the companies must un...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27564469027341767445 |