A Case Study on the Application of Data Mining Techniques to Target Marketing
碩士 === 大葉大學 === 資訊管理學系碩士班 === 91 === As with the Internet, the broadband network''s market is growing huge. Consequently, enterprises with limited resources cannot exe-cute one-to-one marketing directly and effectively. Instead, target marketing is useful for exploiting the most of limited...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/01281635910604993104 |