The Effects of Lifestyle, Risk Perception and Gender Role to the Consumer Behavior

碩士 === 大葉大學 === 事業經營研究所 === 91 === In the age of information, the traditional camera can no longer satisfy customers’ needs. Therefore, the digital cameras with smaller size, more convinience, stronger functions, neat appearance and compatibility with pc are more favorable by the consumers. There is...

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Bibliographic Details
Main Authors: Ken Wei Liu, 劉根維
Other Authors: 潘振雄
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/11749889000740839948