The Influence of the Internal Marketing on the Commercial Friendships, Customer Satisfaction and Customer Loyalty: An Empirical Study of Automobile Repair Industry and Property-Liability Insurance Industry
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 91 === The practice of relationship marketing has been attributed as the main source of competitive advantage of the firms, so it attracted the attention of the academics more and more in recent years. In service sectors, firm, service providers and clients which all a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4r94c5 |