The Bearing of The Brand Equity 、Customer Satisfaction and Consumer Behavior Purchase. ─An Empirical Study of gas station
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 91 === This research aiming at the discussing on the bearing of the brand equity. customer satisfaction and consumer behavior Purchase － An empirical study of gas station. Questionnaire survey was used as a major method by the research. 413 Valid samples were obtained...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/trd9bm |