A Comparative Study of the Impact of Country-of-Origin, Nationalism and Product Knowledge Difference on Notebook Buying Willingness
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 91 === In the time of the globalization of market and division of labor of the world, consumers will face a huge of number of product items which come from foreign countries. Lacks of the full knowledge of such a huge number of products, consumers not only depend on so...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6j28qt |