THE FACTORS AFFECTING INSURANCE CUSTOMER REPURCHASE WILL--RELATIONSHIP MARKETING VIEW

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 91 === In recent years, the concept of Relationship Marketing has been deeply rooted in various industries, no mater in service or in products’ promotion. What most of industries pay attention now is except to attract more customers and make the customers to spend more...

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Bibliographic Details
Main Authors: SHUN-CHIANG CHEN, 陳順瑲
Other Authors: SHYR YI-HWAN
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/vv683u