Growth Strategy, Competition Strategy and Marketing Mix of the Hypermarket in Taiwan
碩士 === 中原大學 === 企業管理研究所 === 91 === The hypermarket in Taiwan has developed for 24 years. Recently, the industry presents a model of large-scale and internationalization. However, there is different in growth mode and business strategy between every system of hypermarket. If the decision of the strat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56448453679501064469 |