Comparing the Technology Acceptance Model,Theory of Planned Behavior and Decomposed Theory of Planned Behavior in Explaining Electronic Marketplace Usage Orientation:Using Structural Equation Model

碩士 === 中華大學 === 資訊管理學系 === 91 === As the Internet and other electronic-commerce technologies advance, corporations are seeking for more competitive and efficient ways of making their transactions. Therefore, electronic marketplaces have been generated. The electronic marketplace is one kind of inter...

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Bibliographic Details
Main Authors: Lee HsinHsien, 李欣憲
Other Authors: 黃貞芬
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/21226186577394977292