我國金融業導入顧客關係管理系統與經營策略關聯性之研究

碩士 === 中華大學 === 科技管理研究所 === 91 === Following the advent of customer-oriented era, customers play a leading role in the trend of product. Due further to the mounting pressure of opening up of global market and overall competition raised by joining WTO, a good Customer Relationship Management (CRM) in...

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Bibliographic Details
Main Authors: Chuan-Yow Teng, 鄧全祐
Other Authors: 許良僑
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/82230971186249823551