The Effects of Price Promotional Behaviors and Message Appeals on Pretrial Brand Attitudes
碩士 === 國立中正大學 === 企業管理研究所 === 91 === The effects of price promotional behaviors and message appeals on pretrial brand attitudes are investigated in this study. Price promotions are often used to achieve the short-term brand sales target of a firm, especially for encouraging trial among nonusers of p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90454964053378439420 |