Extrinsic product performance signaling, product knowledge and Customer Satisfaction: An Integrated Analysis─An Example of Notebook Consumer Behavior in Taipei City

碩士 === 真理大學 === 管理科學研究所 === 91 === The customer satisfaction is the key to the success of business operation. Therefore, the main purpose of this study is to test customer satisfaction and effect factors to customer satisfaction after they brought the products─notebook computer. Furthermore, the stu...

Full description

Bibliographic Details
Main Authors: Jiun-Haur Cheng, 鄭君豪
Other Authors: Long-Yi Lin
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/71064498376541878399