A Study of Customer Switching Behavior for Online Game User

碩士 === 元智大學 === 資訊管理學系 === 90 === Customer Switching Behavior is a very important topic in customer relationship management. It negatively influences market share and returns of business. The Development of Broadband network promotes online game industry. In Taiwan, online game market rises and deve...

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Bibliographic Details
Main Authors: Yi-Pei Chang, 張意珮
Other Authors: Yao-Chin Lin
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/03856461863855382753