The Impact of Relationship Management and Datebase Marketing on Integrated Marketing Communication Performance
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 90 === Integrated Marketing Communication,（IMC,）has been increasingly accepted by market, marketers and advertisement agents worldwide. Facing multiple media, tons of information and homogeneous products, the advertisement agents are seeking for the competitive weapo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/81814401571123633610 |