The Effects of Brand Equity on Insurance Marketing- With Cathaylife Insurance Co. as a Case Study
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 90 === This study examines the relationship between brand equity and repurchase intention. With Person Correlation and Multiple Regression, the results verify that brand reputation and brand image are significantly correlated with repurchase intention. In addition,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37237315199023859995 |