The Research on How Illegal Madicine Influence Sales Revenue of Legal Medicine Take the New Product Viagra as an Example

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 90 === Abstract The pharmaceutical industry, highly competitive, capital and technology intensive, is a hi-tech industry. The one and only way for pharmaceutical companies to survive in the fierce competition and maintain their profits is to con...

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Bibliographic Details
Main Authors: Yu-Dih Shih, 施育地
Other Authors: Kuei-Kuei Lai
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/55180400417618460856