The Study of Female Mutual Fund Investor
碩士 === 淡江大學 === 管理科學學系 === 90 === Both the marketing strategies of domestic and foreign mutual funds have been emphasized on female investors. In addition to the potentiality of interest, basically mutual fund itself is corresponded with female characteristics. This research, mainly based on the EKB...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2002
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Online Access: | http://ndltd.ncl.edu.tw/handle/21255225008770082369 |