A Study on the CSF , Strategy and Performance of the implementation of CRM in Banking ---from the viewpoint of BSC
碩士 === 淡江大學 === 資訊管理學系 === 90 === With the progress of IT and internet , customers have more and more choices and know what they really want. The traditional business model and the way the industry deal with the customers can’t make customers satisfied . So CRM becomes more and more popular .The tra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88166651555800195921 |