The Influence of Service Encounters on Experiential Value of Consumers in Shopping Center
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 90 === With the development of market orientation, customer orientation and value orientation in marketing, marketing researchers and practioners know each customer has his own particular needs. Only when the customer value was satisfied or exceeds the customer’s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19456969662851372708 |