Applying Knowledge Management On Market Orientation
碩士 === 國立臺北科技大學 === 生產系統工程與管理研究所 === 90 === Since Kohli and Jaworski (1990) presented the importance of market orientation and the benefits of doing business, more and more scholars are doing some research relate to this field. Slater and Narver (1995) think the value of market orientation that is b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65364126693861200162 |