醫療服務滿意與需要度對於醫療行銷策略之影響探討----以阮綜合醫院為例

• Main Author: 涂良溶
• Other Authors: 李婉怡
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/92387925038557069712

碩士 === 樹德科技大學 === 資訊管理研究所 === 90 === Followed with the implementation of National Health Insurance, Hospitals and clinics are dealing with the limitation of medical resources. Their strategies are based on how to reduce operating costs, as well as bring business management into practice. Moreover, while our country joined WTO(World Trade Organization), certain regulations were made. For example, foreign organizations can establish medical institutions in Taiwan and foreign medical staffs’ licenses will be legalized. In Taiwan, for local medical industries, they are facing a real challenge not only to obtain their business competitive advantages for the future but also retain their past efforts. Furthermore, how to keep patients and solicit for new patients will be the key issue to derive. According to the exclusive survey for Yuan’s General Hospital, its key concerns are how to satisfy the needs of patients and enhance efficiency. The essay analyzes how personal and medical service satisfaction elements affect patients’ needs. For assisting the analyzes, the patients are classify into three categories: potential, basic, and common. Results from the characteristics of every category yielded solutions for meeting patients’ needs as well as establishing long-term relationship with patients.