A Study on Consumer Information Search Strategies for Outbound Tourist Products at the Pre-purchase Stage
碩士 === 世新大學 === 觀光學系碩士班 === 90 === Abstract Since number of dispute cases between outbound travel products buyers and travel agents have been significantly increasing, consumers’ risk perceptions of outbound travel products are getting higher. In order to lower down such uncertainty of pu...
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| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94b9qn |