Effects of Travel Wholesalers'' Strategies on Channel Relationship
碩士 === 中國文化大學 === 觀光事業研究所 === 90 === The purpose of this study is to investigate the effects of wholesalers'' strategies on channel relationship. It is anticipated that strategies will influence channel management, relational behavior, and relationship commitment. The study first establish...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43310170138073048085 |