Family life cycle and decision making in group package tour

碩士 === 中國文化大學 === 觀光事業研究所 === 90 === In tour marketing, family life cycle (FLC) and decision-making related issues has been tested empirically. Despite the importance of group package tour (GPT) in Asia and FLC in tour marketing, there is a lack of empirical support regarding FLC and deci-sion-makin...

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Bibliographic Details
Main Authors: Ling-Chi Liu, 劉怜綺
Other Authors: Kuo-Ching Wang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/92521009506917119982