The marketing research of expecting to evaluate and stating expectation on evaluations, customer satisfactionson evaluations and post-purchase
碩士 === 中國文化大學 === 國際企業管理研究所 === 90 === This study empirically examines the relationship between expecting to evaluate and stating expectation on evaluations, customer satisfactions on evaluations and post-purchase. In addition, this paper speculates product involvement moderate the association betwe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95431890774866764606 |