招商式大型數位化產品賣場之關鍵成功因素探討分析【以NOVA資訊廣場為例】
碩士 === 國立臺灣科技大學 === 管理研究所 === 90 === The first chapter is a general introduction of Taiwan’s computer retailer market. Among all the channels (computer street, retailer store, and computer wholeseller), NOVA is one of the typical representatives of wholeseller channels. This research tries to expl...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17648289467776142927 |