A Study of Market Segmentation of Mobile Commerce─ a case of 3G

碩士 === 國立臺灣科技大學 === 管理研究所 === 90 === In the fast growing Internet and Hand Phone market, as well as Japan NTT DoCoMo’s success, the Mobile Commerce has come into global notice. The purpose of this research is to find out the possible demand of Mobile information service during the course of future...

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Bibliographic Details
Main Authors: Chi-chung Chen, 陳吉宗
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/22095425792332673803