Using Data Mining Techniques to Identify Substitute and Complementary Relationships among Products
碩士 === 國立臺灣科技大學 === 資訊管理系 === 90 === The complementary relationship and the substitute relationship among product items play important roles in marketing. In this thesis, we try to find the complementary relationship and the substitute relationship among product items by analyzing the users’ purchas...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59439896429053313553 |