Accessing the Communication Quality of Marketing Channel：An Integrated Model and Analysis
碩士 === 國立臺灣科技大學 === 企業管理系 === 90 === With the globalization of business operation, the uncertainty of ever-changing business environment and competition, both buyers and sellers gradually tend to build close long-term partnership in order to establish sustainable competitive advantage. In the prior...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73434833307779863452 |