The Building of Brand Personality and Its effects on Brand Equity-Take ING-Antae Life Insurance As Example
碩士 === 國立臺灣科技大學 === 企業管理系 === 90 === There are two main objective of the research. First part is targeted to the importance of brand personality in each element of brand equity. The second part is structuring the way from brand personality to brand equity. In the first part, br...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/82330980788600979986 |