word-of-mouth in information era--opinion leader''s change
碩士 === 國立臺灣科技大學 === 企業管理系 === 90 === Although people are in the explosive information era, word-of-mouth is still playing key role in the consumer decision process. Mentioning about word-of-mouth, opinion leaders were the research focus of information distribution in the past, because of its accessi...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75524302365026862025 |