Customers’ Perception of Brand Alliances
碩士 === 國立臺灣大學 === 國際企業學研究所 === 90 === Businesses gradually adopt the brand alliance strategy on the basis of various marketing motivations. This study will make people more understand effects of brand alliances on customers’ perception. It explores roles of each brand in brand alliances,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92473670791217049685 |