The Analysis of Market Segmentation and Positioning of Telecommunication Service Market in Taiwan--The Case of Mobile Value-added Service Market
碩士 === 國立臺灣大學 === 國際企業學研究所 === 90 === With the rapid increase of cellular phone users in Taiwan, the voice service market is going to be mature. In addition, the profit from voice service is decreasing due to the competition between the telecommunication service operators. In this way, the mobile va...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46250317599707045504 |