The Benefit Congruency Framework Effect Between Free-gifts and Promoted Products and The Brand Equity Effect to The Free-gift Promotion
碩士 === 國立臺灣大學 === 商學研究所 === 90 === In the competitive free market, firms are trying to hold lots of promotion activities to rise their sales. So we can see there are various promotion activities.From the literature reviewing, we can find out that there are many researches on either the effect of pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86316177130097941062 |